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Social Bookmarking is the practice of posting links to articles and website pages to various "link aggregator" or social bookmark sites, for example Digg, Stumbleupon and so on. Social bookmarking sites rise and fall in popularity fairly quickly, but they generally have a couple of common features:

1. Users can submit links which other users can browse, providing a great way to expose your content.

2. Links go into large pages of lists, that are normally very easy to navigate, and are also usually divided up into a "main page" of the best links of the day, and various sub-sections which help you to get exposure in more relevant circles.

3. Links normally can be "voted on" to determine which links acquire more airtime on the front page of various sections. The more votes your links get, the harder traffic they get.

4. Some sites, like Digg, fasten a weighting to certain actions and users, so a user who submits very popular links will have a vote that carries excess fat.

5. Most social bookmark creating site users are fairly jaded in terms of the internet, and will ignore things that aren't interesting, funny, or very entertaining. This is not a place for your boring press releases.

6. Most bookmarking sites will often have some kind of "social" element for them, allowing users to produce profiles, have a friends listing of other users, etc., with the aspiration of getting users to talk about content between themselves.

These are the basics, so let's check out how best to approach social bookmark submitting. I'm going to use Reddit and Digg as my main examples, but bear in mind that Reddit itself takes a great deal of familiarity with its culture until you are able to submit links that anybody even clicks on.

Choose your niche

Social Bookmarking - Submitting articles on growing bonsai trees to the front page of Reddit won't get you anywhere - you'll get 30 visitors maybe, none of whom will buy your products. But submitting it to /r/bonsai, even though it only has around 1,100 readers, will probably garner you more attention from interested people.

Ironically, submitting to /r/trees may have much less of an effect, because /r/trees is committed to marijuana culture. The lesson the following is: know your subreddits.

Write a catchy title, and use a picture

Social Bookmarking - Standard newspaper/advert headline formats do not work too well on the net, because everyone has become resistant to them. Instead you need to think of a clever title that interests people enough to find out more about what you're writing, or otherwise promise pictures of cats.

Most bookmarking sites add a thumbnail from the page you're linking to, or one you provide. Consider the trouble to do this - it generates higher click throughs.

Keep at it, to make your links simple to share

Social Bookmarking is all about persistence, so if nobody clicks your first link, make another article, think of a more clever title and attempt again. Put a social bookmark submitting widget on your website or blog, and encourage people to share your articles. If you've submitted them already, and they've accounts, it only takes an additional to click an "upvote" or "like" button.

Basically, having links to all or any of your articles on half dozen Social Bookmarking sites is great for SEO.

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