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Professional SEO Tips: Building Links Like a Pro


off page seo plays a critical role in a website's rank on the popular search engines. When it comes to popularizing a website and attracting search engine traffic, SEO, or search engine optimization, is the first thing online marketers must focus on. This is an important ongoing activity that is highly cost-effective. By optimizing a website for the search engines, its chances of driving free targeted traffic increases substantially, resulting in more customers.

What is a reputation? Reputation is what people say about you. What the links are saying about you is the link reputation, whereas link popularity has to do with how many links we're getting. It's important to have good link popularity and good link reputation.

Popular search engines like Google rank web pages based on complicated algorithms which are meant to identify which sites are most related for a specific search terms. Thus, taking the time and effort to enhance your site for related search terms may end up in you being benefited with high rankings for these terms. This is significant because majority of web users depend solely on these positions. It is usual for users to just scan the first few sites in the results page list for a specific word or phrase. If your site ranks high enough to be placed on the top spot, you will most likely enjoy good website traffic. But, if your page is not seen on the first few pages, it is impossible that you will get a high site traffic from viewers who use search engines.

A link's value is determined by many factors. Google sees only some sites as trusted domains. This search engine's algorithm uses a complex process to evaluate links. Based on its assessment, some sites that are consistent sources of valuable information are judged as trusted domains. These could be news sites, blogs and other sites that carry information being sought by users. Links to these sites are considered better than quantity-based links from online directories and unknown blogs. It is not easy to receive incoming links from "trusted domains."

Articles are the best thing to do. You can get articles written- there are article services out there. You can go to rentacoder, you can go to needanarticle. You can get articles written for you, keyword optimised already and then you can publish them. An important point is that it is better to have these articles keyword optimised, and here's why. First, you might be able to get that article to rank itself off the back of ezine articles. You might get it to come up in the search engine and rank for the keyword you are optimizing for. That's why it's important to have it optimized.

The other reason builds on the idea of link reputation. A link that comes from a page, if that page is on topic, is important. Let's say we had two articles, one on dog's health and one on the best wine. The link about wine is coming from a page about wine, so it is more important. But the real reason is, if you optimize you might get ranked in the search engine and you also might come up higher on the article directory itself. The article directory has its own search features. This can be a key feature of your link building for seo strategy.

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