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Social Bookmark - Social bookmarking is the practice of posting links to articles and webpages to various "link aggregator" or social bookmark sites, such as Digg, Stumbleupon and so on. Social bookmarking sites rise and fall in popularity fairly quickly, but they generally have several common features:

1. Users can submit links which other users can browse, providing a sensible way to expose your content.

2. Links get into large pages of lists, which are normally very easy to navigate, and tend to be usually divided up right into a "main page" of the best links during the day, and various sub-sections which help you to get exposure in relevant circles.

3. Links can usually be "voted on" to determine which links acquire more airtime on the front page of numerous sections. The more votes your links get, the greater traffic they get.

4. Some sites, like Digg, attach a weighting to certain actions and users, so a person who submits very popular links will have a vote that carries more weight.

5. Most social bookmark submitting site users are fairly jaded in terms of the internet, and will ignore items that aren't interesting, funny, or very entertaining. This is not a place for your boring press announcements.

6. Most bookmarking sites normally have some kind of "social" element to them, allowing users to produce profiles, have a friends listing of other users, etc., with the hope of getting users to share with you content between themselves.

Social Bookmark - These are the basics, so let's take a look at how best to approach social bookmark creating. I'm going to use Reddit and Digg as my main examples, but bear in mind that Reddit itself requires a great deal of familiarity with its culture until you are able to submit links that anybody even clicks on.

Choose your niche

Submitting articles on growing bonsais to the front page of Reddit won't get you anywhere - you'll get 30 visitors maybe, none of whom will buy your products. But submitting it to /r/bonsai, although it only has around 1,100 readers, will probably garner you more attention from interested people.

Ironically, submitting to /r/trees could have much less of an effect, because /r/trees is focused on marijuana culture. The lesson here's: know your subreddits.

Write an appealing title, and use a picture

Standard newspaper/advert headline formats do not work too well on the net, because everyone has become safe from them. Instead you have to think of a clever title that interests people enough to learn more about what you're writing, or at best promise pictures of cats.

Most bookmarking sites include a thumbnail from the page you're linking to, a treadmill you provide. Take the trouble to do this - it generates much higher click throughs.

Keep at it, and make your links simple to share

Social Bookmark - Social bookmarking is focused on persistence, so if nobody selects your first link, make another article, make a more clever title and check out again. Put a social bookmark creating widget on your blog or website, and encourage people to talk about your articles. If you've submitted them already, and they have accounts, it only takes another to click an "upvote" or "like" button.

Regardless of anything else, having links to all of your articles on six social bookmarking sites is great for SEO.

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