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Social Bookmark - Social bookmarking is the practice of posting links to articles and website pages to various "link aggregator" or social bookmark sites, including Digg, Stumbleupon and so on. Bookmarking sites rise and fall in popularity fairly quickly, but they generally have several common features:

1. Users can submit links which other users can browse, providing a great way to expose your content.

2. Links enter into large pages of lists, that are normally very easy to navigate, and tend to be usually divided up right into a "main page" of the best links during the day, and various sub-sections which help you to get exposure in additional relevant circles.

3. Links normally can be "voted on" to determine which links have more airtime on the front page of varied sections. The more votes your links get, the greater traffic they get.

4. Some sites, like Digg, fasten a weighting to certain actions and users, so a person who submits popular links will have a vote that carries excess fat.

5. Most social bookmark submitting site users are fairly jaded in terms of the internet, and will ignore stuff that aren't interesting, funny, or very entertaining. This is simply not a place for your boring pr announcements.

6. Most bookmarking sites normally have some kind of "social" element in their mind, allowing users to produce profiles, have a friends listing of other users, etc., in the hope of getting users to share content between themselves.

Social Bookmark - These are the basics, so let's have a look at how best to approach social bookmark submitting. I'm going to use Reddit and Digg as my main examples, however that Reddit itself needs a great deal of familiarity with its culture prior to being able to submit links that anybody even clicks on.

Choose your niche

Submitting articles on growing bonsai trees to the front page of Reddit won't make you any money - you'll get 30 visitors maybe, none who will buy your products. But submitting it to /r/bonsai, even though it only has around 1,100 readers, will most likely garner you more attention from interested people.

Ironically, submitting to /r/trees may have much less of an effect, because /r/trees is focused on marijuana culture. The lesson the following is: know your subreddits.

Write an appealing title, and use a picture

Standard newspaper/advert headline formats don't work too well on the internet, because everyone has become resistant to them. Instead you need to think of a clever title that interests people enough for more information about what you're writing, or at least promise pictures of cats.

Most bookmarking sites incorporate a thumbnail from the page you're linking to, or one you provide. Consider the trouble to do this - it generates higher click throughs.

Keep at it, and make your links easy to share

Social Bookmark - Social bookmarking is about persistence, so if nobody clicks your first link, make another article, make a more clever title and try again. Put a social bookmark submitting widget on your website or blog, and encourage people to talk about your articles. If you've submitted them already, and the've accounts, it only takes a second to click an "upvote" or "like" button.

If nothing else, having links to all of your articles on half a dozen social bookmarking sites is great for SEO.

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