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If you are an emerging organization with the next excellent item, sometimes you need to have an angel on your side. A study by the University of New Hampshire's Center for Venture Research showed that "angel investors" - high-net-worth people willing to invest in entrepreneurial businesses at an early stage - shelled out far more than $18 billion into early-stage companies final year alone, compared to $304 million by venture capitalists. Discovering an angel investor, even so, is not an simple activity. Safer Smokes Inc. is one particular firm that understands the challenge of attracting the appropriate investors. This improvement-stage company is tapping the smoking cessation market place with a unique tobacco-cost-free, nicotine-cost-free smoke named Bravo, which has the look of a conventional cigarette and burns like tobacco, but is really made from lettuce fibers. "Bravo lets you smoke your way out of the tobacco habit gradually," mentioned Puzant C. Torigian, chief executive officer of Safer Smokes. For companies like Safer Smokes, it might be too soon to method significant venture capital firms, yet time to move beyond networking with household and pals. Angel investors to the rescue. "The challenge for raising capital in today's marketplace is in harnessing the courage and vision of the angel to see via to the genuine investment opportunity," said Torigian. So how do businesses like Safer Smokes attract their angel?

  • Have a clear-cut target industry for your product or service. For instance, Safer Smokes is targeting the smoking cessation marketplace, which has sales approaching $10 billion per year, up from $6 billion just 3 years ago.

Most angel investors prefer companies that are most likely to show positive cash flow within their initial 18 months, so having these kinds of statistics about your marketplace can be an incentive.

  • Match the business plan objectives to the angel's risk tolerance. Investors want to know the item or service will be distinctive and nicely-cultivated. Safer Smokes has a patented resolution that business officials say will "affect the landscape of the health care market." idea angels com
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