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Mobile Marketing, Local search engine optimization, and Local Marketing -The Facts Let's face it. Mobile devices have drastically shifted the internet landscape to the point that in 2012 greater than 50 percent of all Internet connection was being done via handhelds of some kind. About 45 percent of mobile owners are using their devices to download social networking apps. In fact, 35 percent of Android and iPhone owners in the U.S. use apps for example Facebook before getting up out of bed, according to a recent survey conducted by telecommunications equipment vendor Ericsson. Several companies use a subdomain set up specifically for cellphones. So, for example, when users type [1] into a smartphone, the GoNewSocial site actually figures out that they are visiting the site from the mobile device and redirects them. Location-based shopping and native marketing and Local SEO gives companies the opportunity to target these Mobile Customers through providing mobile coupons using mobile phones are gaining popularity. As mobile users be acclimated to sharing their whereabouts via mobile phones, they're also are becoming more available to receiving ads and mobile coupons relevant to where they are at the moment. In fact, more than 50 percent of respondents indicated that they wanted to receive location-specific advertising, with mobile coupons a more appealing incentive than check-ins. GPS and applications for example Google Maps ranked highest followed by Yelp, Facebook and Foursquare. Mobile Campaigns and Ads Mobile marketing presents a definite and unique way to create interactive dialogues with customers. Mobile marketing requires matching the creative for the device's smaller screen size; designing messages which are short, instantly understood, and effective; and developing a call for action with minimal steps. Studies show that mobile ads perform about 5 times better than Internet ads. The most frequent mobile ads are quite obvious text links and display adds that are sold based on cost per clicks, cost per acquisition and price per thousand. These ads tend to be like the paid search campaigns on the search engines, Bing or Yahoo! Use mobile marketing methods to drive participation at exhibitions or to drive traffic to retail environments. Make offers which can be specific with the buying habits of the mobile customers that is a big opportunity for Local Marketing. Mobile Apps These day there are numerous mobile apps serving up informative tips, educational bits, or pure entertainment or gaming. A lot of companies are using mobile apps to enhance brand awareness and affinity. Your company can, too. However you must have a thorough comprehension of your audience. The easiest method to use apps would be to create something that is both useful and valuable. Moreover, it should be functional. Some apps allow it to be easy to make purchases with some clicks. For example, the ShopRite app allows customers to view and add weekly sales circumstances to their shopping lists. Monetize Mobile Apps Consider offering a free of charge version of your app after which let users decide whether or not they are willing purchase a premium version with additional features and content. For instance the widely popular Angry Birds iPhone game. Its ongoing promotion was to offer a free version, while paid subscribers received access to more challenging levels and other free add-ons.