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If you are an emerging firm with the subsequent great product, often you need an angel on your side. A study by the University of New Hampshire's Center for Venture Analysis showed that "angel investors" - high-net-worth folks prepared to invest in entrepreneurial organizations at an early stage - shelled out more than $18 billion into early-stage firms final year alone, compared to $304 million by venture capitalists. Finding an angel investor, nevertheless, is not an simple job. Safer Smokes Inc. is one particular firm that understands the challenge of attracting the proper investors. This development-stage organization is tapping the smoking cessation market with a distinctive tobacco-cost-free, nicotine-cost-free smoke referred to as Bravo, which has the look of a traditional cigarette and burns like tobacco, but is truly produced from lettuce fibers. "Bravo lets you smoke your way out of the tobacco habit steadily," mentioned Puzant C. Torigian, chief executive officer of Safer Smokes. For companies like Safer Smokes, it may be also soon to method big venture capital firms, however time to move beyond networking with loved ones and pals. Angel investors to the rescue. "The challenge for raising capital in today's marketplace is in harnessing the courage and vision of the angel to see through to the genuine investment opportunity," stated Torigian. So how do organizations like Safer Smokes attract their angel?

  • Have a clear-cut target market place for your product or service. For example, Safer Smokes is targeting the smoking cessation industry, which has sales approaching $10 billion per year, up from $6 billion just three years ago.

Most angel investors favor firms that are likely to show positive cash flow inside their initial 18 months, so getting these sorts of statistics about your market place can be an incentive.

  • Match the organization strategy objectives to the angel's danger tolerance. Investors want to know the item or service will be exclusive and nicely-cultivated. Safer Smokes has a patented solution that business officials say will "have an effect on the landscape of the health care industry." ideangels
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