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Building Links to a New Website
Assuming that you're going the route of organic SEO to build your page's rank, getting links to your website will be a top priority. Unfortunately, link building services tends to be time-consuming, not only in obtaining the links, but in seeing the links actually influence your page's rank. On the bright side, there are plenty of strategies you can employ to get people linking to your page, and they won't cost you a dime.
The first thing to keep in mind when building links to a new website is that you need to balance speed with quality. It is possible to create thousands of links in a matter of hours with automation software, but that doesn't mean that these links will actually provide your website with any valuable links that will significantly boost your rankings. At the same time, create every link manually can take a very long time and even though your links may of high quality, you may not create enough of them to get onto the first page of the search engines. The key is to make as many high quality links as possible as fast as possible. This can be achieved through leveraging the efforts of other people. By creating content that is easily shared through social bookmarking services and content aggregation sites, a single piece of content can gain hundreds of backlinks in a very short amount of time.
Being linked on Digg will probably take some time, so pursuing other avenues would be wise. One of those ways would be to have some content that naturally pulls people in. For example, people tend to perceive big lists as authoritative, since somebody who can take a big subject and reduce it to the essentials would seem to know a lot about the subject. (Consider the AFI's list of top films. Only movie experts could decide which films are the best, so when you see their list, you trust that the AFI is a group of movie experts.) Part of building that kind of authority and trust with your users also comes from the quality of the content, so make sure the content is written well, i.e. the content shouldn't have glaringly obvious spelling or grammar mistakes.
As you may already know, search engines have a particular algorithm set in place for keeping track of the rate at which people are building links as a part of their SEO efforts. Search engines interpret a sudden and exponential increase in links as unnatural and tag it as an attempt to manipulate search engine results. Thus it would be best to invest in a fairly slow but steady production of backlinks over time. Routinely bookmark your content and avoid doing all of them at once.
Inbound links are extremely useful for a few search engines to rate and rank sites. Inbound links are the ones you get from other pages. Make sure that the site directing clients to your page are also ranking high in the SERPs. This way, you'll get the most out of it.
Lastly, the content of your page can do excellent deals to strengthen your rankings. Most SEO companies keep a staff of writers who are proficient at giving quality write-ups which is also enhanced for related keywords.
