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If you're an emerging company with the subsequent fantastic item, sometimes you need to have an angel on your side. A study by the University of New Hampshire's Center for Venture Investigation showed that "angel investors" - high-net-worth folks willing to invest in entrepreneurial companies at an early stage - shelled out far more than $18 billion into early-stage firms last year alone, compared to $304 million by venture capitalists. Discovering an angel investor, nonetheless, is not an straightforward process. Safer Smokes Inc. is one particular business that understands the challenge of attracting the right investors. This improvement-stage firm is tapping the smoking cessation market place with a exclusive tobacco-totally free, nicotine-totally free smoke named Bravo, which has the look of a traditional cigarette and burns like tobacco, but is in fact created from lettuce fibers. "Bravo lets you smoke your way out of the tobacco habit progressively," stated Puzant C. Torigian, chief executive officer of Safer Smokes. For businesses like Safer Smokes, it may possibly be too soon to method significant venture capital firms, but time to move beyond networking with loved ones and friends. Angel investors to the rescue. "The challenge for raising capital in today's market place is in harnessing the courage and vision of the angel to see via to the true investment chance," mentioned Torigian. So how do businesses like Safer Smokes attract their angel?

  • Have a clear-cut target market place for your item or service. For instance, Safer Smokes is targeting the smoking cessation market, which has sales approaching $ten billion per year, up from $6 billion just 3 years ago.

Most angel investors prefer firms that are likely to show positive money flow inside their 1st 18 months, so getting these types of statistics about your market can be an incentive.

  • Match the enterprise plan objectives to the angel's risk tolerance. Investors want to know the item or service will be unique and properly-cultivated. Safer Smokes has a patented answer that business officials say will "impact the landscape of the wellness care industry." company formation
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