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Mobile Marketing, Local search engine optimization, and Local Marketing -The Facts After all. Mobile devices have drastically shifted the web landscape to the point that in 2012 greater than 50 percent of all Access to the internet was being done via handhelds of some type. About 45 percent of mobile owners are utilizing their devices to download social networking apps. In fact, 35 perc of Android and iPhone owners within the U.S. use apps such as Facebook before getting out of bed, according to a recent survey conducted by telecommunications equipment vendor Ericsson. Several companies use a subdomain set up specifically for cell phones. So, for example, when users type [1] in to a smartphone, the GoNewSocial site actually understands that they are visiting the site from your mobile device and redirects them. Location-based shopping and native marketing and Local SEO gives companies the chance to target these Mobile Customers by providing mobile coupons using mobile phones are gaining popularity. As mobile users are more acclimated to sharing their whereabouts via mobile devices, they're also are becoming more ready to accept receiving ads and mobile coupons highly relevant to where they are at the moment. In fact, more than 50 percent of respondents indicated that they wanted to receive location-specific advertising, with mobile coupons an even more appealing incentive than check-ins. GPS and applications including Google Maps ranked highest accompanied by Yelp, Facebook and Foursquare. Mobile Campaigns and Ads Mobile marketing presents a definite and unique way to create interactive dialogues with customers. Mobile marketing requires matching the creative for the device's smaller display size; designing messages which are short, instantly understood, and effective; and making a call for action with minimal steps. Research indicates that mobile ads perform about half a dozen times better than Internet ads. The most frequent mobile ads are quite obvious text links and display adds which are sold based on cost per clicks, cost per acquisition and cost per thousand. These ads less difficult like the paid search campaigns on the internet, Bing or Yahoo! Use mobile marketing solutions to drive participation at exhibitions or drive traffic to retail environments. Make offers which are specific with the buying habits of one's mobile customers which is a big opportunity for Local Marketing. Mobile Apps There are now numerous mobile apps serving up informative tips, educational bits, or pure entertainment or gaming. Most companies are using mobile apps to enhance brand awareness and affinity. Your company can, too. However you must have a thorough comprehension of your audience. The best way to use apps is always to create something that is both useful and valuable. More importantly, it should be functional. Some apps allow it to be easy to make purchases with a few clicks. For example, the ShopRite app allows customers to look at and add weekly sales items to their shopping lists. Monetize Mobile Apps Consider offering a free version of your app after which let users decide if they are willing purchase a premium version with more features and content. For instance the widely popular Angry Birds iPhone game. Its ongoing promotion would have been to offer a free version, while paid subscribers were given access to more challenging levels and other free add-ons.