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If you are an emerging business with the subsequent great item, occasionally you need an angel on your side. A study by the University of New Hampshire's Center for Venture Study showed that "angel investors" - high-net-worth men and women prepared to invest in entrepreneurial organizations at an early stage - shelled out much more than $18 billion into early-stage businesses last year alone, compared to $304 million by venture capitalists. Discovering an angel investor, nonetheless, is not an effortless process. Safer Smokes Inc. is 1 firm that understands the challenge of attracting the right investors. This improvement-stage firm is tapping the smoking cessation marketplace with a distinctive tobacco-cost-free, nicotine-free of charge smoke known as Bravo, which has the look of a traditional cigarette and burns like tobacco, but is actually created from lettuce fibers. "Bravo lets you smoke your way out of the tobacco habit progressively," mentioned Puzant C. Torigian, chief executive officer of Safer Smokes. For businesses like Safer Smokes, it could be also soon to method huge venture capital firms, but time to move beyond networking with family and buddies. Angel investors to the rescue. "The challenge for raising capital in today's industry is in harnessing the courage and vision of the angel to see through to the real investment opportunity," said Torigian. So how do businesses like Safer Smokes attract their angel?

  • Have a clear-cut target marketplace for your item or service. For example, Safer Smokes is targeting the smoking cessation marketplace, which has sales approaching $10 billion per year, up from $6 billion just 3 years ago.

Most angel investors prefer businesses that are most likely to show positive cash flow inside their initial 18 months, so getting these types of statistics about your marketplace can be an incentive.

  • Match the company program objectives to the angel's risk tolerance. Investors want to know the product or service will be exclusive and properly-cultivated. Safer Smokes has a patented resolution that firm officials say will "affect the landscape of the health care sector." ideangels
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