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Mobile Marketing, Local search engine optimization, and Local Marketing -The Facts Let's face it. Mobile devices have drastically shifted the online landscape to the point that in 2012 a lot more than 50 percent of all Internet access was being done via handhelds of some sort. About 45 percent of mobile owners are utilizing their devices to download social media apps. In fact, 35 percent of Android and iPhone owners within the U.S. use apps including Facebook before getting off the bed, according to a recent survey conducted by telecommunications equipment vendor Ericsson. Several companies have a subdomain set up specifically for cellphones. So, for example, when users type [1] in to a smartphone, the GoNewSocial site actually figures out that they are visiting the site from the mobile device and redirects them. Location-based shopping and local marketing and Local SEO gives companies the opportunity target these Mobile Customers through providing mobile coupons using cellular devices are gaining popularity. As mobile users are more acclimated to sharing their whereabouts via mobile phones, they're also are becoming more open to receiving ads and mobile coupons strongly related where they are at the moment. In fact, more than 50 percent of respondents established that they wanted to receive location-specific advertising, with mobile coupons a far more appealing incentive than check-ins. GPS and applications including Google Maps ranked highest then Yelp, Facebook and Foursquare. Mobile Campaigns and Ads Mobile marketing presents a definite and unique way to create interactive dialogues with customers. Mobile marketing requires matching the creative to the device's smaller display size; designing messages which can be short, instantly understood, and effective; and creating a call for action with minimal steps. Research indicates that mobile ads perform about half a dozen times better than Internet ads. The most common mobile ads are pretty straight forward text links and display adds that are sold based on cost per clicks, cost per acquisition and value per thousand. These ads less difficult like the paid search campaigns on the search engines, Bing or Yahoo! Use mobile marketing answers to drive participation at exhibitions or to drive traffic to retail environments. Make offers which can be specific with the buying habits of the mobile customers the industry big opportunity for Local Marketing. Mobile Apps Nowadays there are numerous mobile apps serving up informative tips, educational bits, or pure entertainment or gaming. Many companies are using mobile apps to boost brand awareness and affinity. Your small business can, too. But you must have a thorough understanding of your audience. The simplest way to use apps would be to create something that is both useful and valuable. Moreover, it should be functional. Some apps allow it to be easy to make purchases with a few clicks. For example, the ShopRite app allows customers to view and add weekly sales circumstances to their shopping lists. Monetize Mobile Apps Consider offering a free version of your app after which let users decide whether or not they are willing purchase a premium version with increased features and content. For example take the widely popular Angry Birds iPhone game. Its ongoing promotion was to offer a free version, while paid subscribers got access to more challenging levels and other free add-ons.